We’ve put together a list of event suggestions below that you might want to use to take part in TruckWeek 2016. We’ve also provided resources including template letters and the truckies top tips to help you turn your event into reality.
As well as these ideas, you could invent an event that suits you or your business – previous TruckWeek events have included running a special deal during the week or even holding a family fun day in your community.
Don’t forget to register your event so we can add it to our events list, our TruckWeek news and the @TruckAustralia Twitter feed.
Hold an awards ceremony
The trucking industry has some of the most dedicated employees in the country, who really deliver for your business and Australia.
Why not hold a staff morning tea or barbecue and recognise their achievements with an awards ceremony?
You could honour:
- a long serving employee; or
- a truck driver who has clocked up 500,000 or a million kilometres of safe driving; or
- an employee who excels at sales or customer service; or
- anyone else who has given your business distinguished service.
When you register your ceremony, you’ll be able to order special TruckWeek award certificates.
You should also consider telling your local media about the staff you have honoured and why. We have a special media release template for you to use, or you could place a small advertisement in the local paper using the TruckWeek 2016 logo.
At the national level, the TruckWeek team will add your event – and the names of your award winners – to our events list, our TruckWeek news and the @TruckAustralia Twitter feed.
Host a politician
Local, state and federal politicians make decisions every day that affect your business, so they need to understand your point of view.
Why not invite your local, state or federal politician for a ride in a truck? It will give them the chance to learn more about the industry and get a truckie’s view of road safety. We have a template invitation that you can use to help you get in contact.
Once you register your event, the TruckWeek team will add it to our events list, our TruckWeek news and the @TruckAustralia Twitter feed.
Talk to your local media
During TruckWeek, your local newspaper, radio station and television station will be particularly interested in stories about the trucking industry and TruckWeek events.
Here are some ideas you can use to get your story into the local media.
Write a letter to the editor
TruckWeek will be a great time to write a letter to the editor of your local paper about the importance of the industry.
Check the letters page of your local paper for the details of how to submit a letter for publication. Letters to the editor typically need to be short and to the point. We’ve prepared a template for you to adapt and print on your letterhead.
Issue a media release
If you are holding an event, think about issuing a media release telling the local media about your event.
Send the release out several days before the event, and give the media outlet a call the day before to make sure it hasn’t gone astray.
If you are holding an award ceremony for some of your staff, be sure to tell the media who they are and what they have achieved.
To get you started, here’s a media release template you can modify. We also have a special media release template that you can use if you are holding an award ceremony.
After you put out your media release, don’t forget to send it to the ATA at firstname.lastname@example.org so we can add it to our TruckWeek news and the @TruckAustralia Twitter feed.
Take out an advertisement
Why not consider placing an advertisement about your business and your event during TruckWeek? If you’re holding an awards ceremony, make sure you include the names of your award winners in the advertisement – it will promote your business and the industry, and give your winners public recognition of their achievements.
Hold a BBQ
Why not find a nice public place or open your depot, shine up your truck and put some sausages on the hotplate?
Holding a free barbecue will build ties between your business and the local community, encourage them to understand the important role of our industry and allow you to pass on some simple tips to drive safely around heavy vehicles. Have the truckies top tips on hand to pass around with the sausages – many people simply aren’t aware of the differences between how a big truck and their little car handle on the road.
You can even promote trucking as a career and encourage locals to look at the industry as a career choice. Invite your local paper, local businesses, your employees and their families and make a day of it.
Host a service club
Local service clubs (such as Rotary, Apex or Lions) are often interested in different industries in their communities. Has anyone ever presented the trucking industry’s point-of-view in your local area?
Invite local clubs to an information session and talk to them about what we do, what can be done to make the industry better and why our industry is so important to their community. Maybe you could host their next meeting at your yard?
Alternatively, you could contact them and see if they would be interested in having you speak at one of their meetings. Don’t forget to give them the truckies top tips, which details techniques that car drivers can use to stay safe on the road around trucks.
Visit a local school
How will students know about all the great opportunities in the trucking industry unless you tell them? Speak to your local school about introducing the trucking industry to students. Maybe you could park a truck on the school oval, or even organise a school excursion out to your yard?
It’s a great opportunity to raise the profile of the industry, give students and idea of what you can offer them and encourage them to drive safely around trucks. Don’t forget to give them the truckie’s top tips for driving safely around trucks on the road, or show them the ATA’s animated Safety Truck videos.
Talk to your boss
Does your boss know about TruckWeek 2016? This is a chance for the industry to get recognition for all the hard work and dedication that goes in to delivering for Australia. Make sure they are aware of TruckWeek and how your business can get involved.
You may want to suggest hosting a TruckWeek event. Hosting a TruckWeek event can raise the profile of your business as well as the industry. Show them the suggestions on this page or invent your own event that will work well for your business.
Once you have planned your event, don’t forget to register it online – we will then promote your event and business through our events list, our TruckWeek news and the @TruckAustralia Twitter feed.